About Us

The Build Your Legacy Fund draws inspiration from Giannis Antetokounmpo’s extraordinary journey—from the son of Nigerian immigrants in Greece to an NBA Champion and global icon. His story is one of perseverance, overcoming obstacles, and building a legacy that resonates worldwide. Giannis' influence is not limited to the basketball court; he has cultivated a vast network of relationships with leading brands, athletes, and industry influencers, making him an ideal partner for founders looking to scale their ventures.

Giannis’ business acumen is evident through his involvement in a variety of initiatives. His strategic partnerships span across major global brands like Nike, JBL, WhatsApp, and Disney, where he actively contributes to product launches, storytelling, and market strategies. For example, with Nike, he’s not just a signature athlete but a creative partner involved in shoe and apparel design, collaborations, and brand narratives. His commitment extends to launching products like the "Thanks for Sharing" shoe, demonstrating how authenticity and personal values drive his business ventures.

The Build Your Legacy Fund is built on Giannis' established network and his track record of driving business growth. The Milwaukee Bucks' valuation skyrocketed from $312 million to $3.5 billion during his tenure, illustrating his powerful impact. His recent climb to the 4th spot on SportsPro’s list of most marketable athletes underscores his growing appeal among fans and brands, driven by his brand strength, global reach, and economic influence.

Giannis doesn't just inspire as an athlete; he extends his influence through companies like BYL Group., which manages his global portfolio, partnerships, and investment assets, and Improbable Media, a next-generation media company focusing on sports, entertainment, and cultural impact. These ventures highlight his dedication to building lasting, meaningful partnerships and his strategic vision for growth and influence.

Being a part of the team means tapping into this network and ethos. The fund aligns with Giannis’ vision of success, providing founders access to his unique blend of authenticity, global reach, and strategic insights. It’s not just an investment; it’s a partnership with a proven champion who has mastered building a legacy on and off the court. With a team of institutional investors and technology veterans, the fund is designed to perform with the same excellence and tenacity that Giannis embodies, fostering ventures that aim to make a lasting impact.